In 2017, with a fine group of women, grounded, and finanzed and managed the project Plastic Free September in Iceland. We branded the project together and I based the logo and identity on that work. We published advertisements both digitally and in print and a website was made, but mostly we relayed on social media with a strong publishing plan with daily posts in september. We put a lot of energy into strong PR, we got articles published, organized interviews with a lot of major publications and organized events with great partners like the Environmental Agency of Iceland, Landvernd and the University of Iceland.
In short, it was a success, a lot of work and a lot of fun. People are waking up to the problems plastic pollution is in the world and are eager to learn ways to reduce plastic waste.
Much looking forward to better and expand Plastic Free September in 2018!